Launched by the Rockefeller Foundation, Dalberg Global Development Advisors, and the International Institute of Tropical Agriculture, The Rockefeller Foundation Cassava Innovation Challenge will grant up to $1 million dollars to innovators with novel solutions that tackle food loss and spoilage in the cassava value chain.

We were tasked with creating a logo for the competition that will capture the idea of the initiative, attract potential participants and appeal to a global audience.

Logo Idea: Cassava Bloom

This idea shows random elements (cassava) – carefully arranged like a glow. This resonates with the essence of the campaign, as we see various cassava crops representing different innovative ideas revealing the potential within – an apparent bloom set to change the lives of many African farmers for good.