We built the film as a modular campaign system from day one, writing scenes and planning coverage with cut-downs in mind. The production leaned on controlled cinematography, art direction that feels premium and lived-in, and seamless UI integration using screen composites and motion design so the product always stayed front and centre. This approach kept approvals fast, reduced production waste, and delivered a full suite of assets that can scale across TV, digital, and performance placements without losing clarity.
SENTZ needed a launch film that could quickly build trust for a self-custodial wallet while still feeling simple enough for everyday use. The challenge was to communicate multiple features without cramming the message, and to show the product working in real life situations like getting paid, sharing invoices, and managing money on the go. The work also had to feel premium and global, with storytelling strong enough for TV and pacing tight enough to translate into high-performing 30-second character cut-downs.
We anchored the narrative in recognisable, modern scenarios and let the interface do the heavy lifting at the right moments. Each character becomes a clean route into a specific benefit, while the UI overlays, notifications, and in-app screens are integrated as part of the cinematography rather than an afterthought. The result is a hero film that sells confidence, control, and convenience, plus a set of cut-downs engineered for rollout, giving the brand a complete content toolkit built for awareness, education, and conversion.
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