We approached this as a production-ready system, not a one-off film content. From casting to art direction, from wardrobe cues to on-screen typography, every decision was built to scale across cut-downs and formats while keeping the message clean. This accelerated approvals, and delivered a cohesive suite of assets that stayed sharp across every touchpoint, from hero film frames to social-ready key visuals.
The brief demanded clarity without compromise. The brand needed to communicate a multi-symptom promise without turning the message into a medical lecture, and it had to feel human, culturally familiar, and premium. In a crowded category, the story had to win attention quickly, land the benefit simply, and maintain strong brand presence throughout, while remaining flexible enough for a fast, multi-format rollout.
We anchored our approach on a single, memorable campaign device, “Gaviscon for 7 symptoms,” and built a story world around it in a relatable Nigerian context. This made the problem feel real, while stylised symptom metaphors gave each character a distinct visual signature and improved recall. We paired this with clean pack beauty cinematography, confident supers, and a consistent design grid to create a unified campaign language for the SSA market. The outcome is a high-impact film and a scalable content toolkit that helps brands move faster, tell clearer stories, and deploy premium creative across channels with confidence.
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