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Turo faced UX and UI challenges regarding their customer support portal. Users struggled to find the information they needed and thus had to create ticket requests. It’s vital for support teams to address those tickets as soon as possible, but the influx of tickets overloaded the team and they began to fall behind. This is what formad our goals, which were twofold. First, we needed to increase the “self-service” score. Second, we needed to design a fresh, Turo-branded
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