UAC Foods.

Gala

Problem

Gala, a baked-goods snack made with flour and sausage is every Nigerian’s go-to snack to get a decent filling to keep the hunger pangs at bay. Our task was to remind Nigerians of the standard Gala has consistently brought to the market since 1962.
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Problem Solved

Create a radio commercial to re-emphasize the taste, quality and satisfaction derived from every bite of Gala. Highlighting customer feedback and reviews – “If e no be Gala, e no fit be like Gala”.

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Outcome

Music | Sound Edit | Voice Over

The report was supported by a series of assets to
help promote and extend reach, including:

digital content
animated data visualisations
a video exploring the report’s core thesis
high profile distribution opportunities
a two-page opinion piece in Raconteur’s ‘Future Customer’ special report, published in The Times

Impacted Brands

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