Reckitt Benckiser

Nurofen

Problem

Nurofen is a non-steroidal anti-inflammatory drug that gives fast relief to pain. It reduces inflammation, temperature as well as cold and flu. We had one mission, to sell its key feature, instant pain relief.
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Problem Solved

Powerful Storytelling + Top Notch Production = Stellar TV Commercial We highlighted the struggle of everyday people on their big day; sweaty palms, unforeseen circumstances and, nerve-racking ordeals that tend to induce headaches and pain. But with Nurofen Express liquid capsules, it all goes away. We also cleverly highlighted Nurofen’s instant relief quality with a clicking stopwatch sound effect infused into the production, to lay more emphasis on the product’s value.

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Outcome

Casting | Direction | Sound Edit | Full Production | Post Production | Project Management

The report was supported by a series of assets to
help promote and extend reach, including:

digital content
animated data visualisations
a video exploring the report’s core thesis
high profile distribution opportunities
a two-page opinion piece in Raconteur’s ‘Future Customer’ special report, published in The Times

Impacted Brands

Kickstart amazing!

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