Moove

Moove

Problem

Tranforming the Mobility industry. Moove, a mobility fintech providing flexible car ownership to mobility entrepreneurs across Africa launched over 18 months ago. It is Uber’s exclusive vehicle financing and vehicle supply partner in sub-Saharan Africa. Our task was to creatively tell the Moove story, delivering homegrown stories that further buttressed the mission and vision of the Moove brand for Africa.
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Problem Solved

Adopting our core creative model, BRICS ( Brief, Research, Inspire, Create, Share). We positioned Moove as the reliable partner for flexible car ownership to mobility entrepreneurs in Africa. Leveraging gender parity and financial inclusion, Moove opened up to an entire audience spectrum that set the brand way ahead of its competition.

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Outcome

5 African Cities | 1M+ Rides In Moove Vehicles | Ubers Preferred Fleet Partner In Sub Saharan Africa.

The report was supported by a series of assets to
help promote and extend reach, including:

digital content
animated data visualisations
a video exploring the report’s core thesis
high profile distribution opportunities
a two-page opinion piece in Raconteur’s ‘Future Customer’ special report, published in The Times

Impacted Brands

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