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Reckitt Benckiser

Jik

Problem

Clean and Shine. Jik, a safe and quality household bleach that whitens and brightens clothes, disinfects surfaces and kills 99.9% of germs. Our task was to create a radio jingle to raise awareness on the disinfection and sanitization of the home front using Jik.
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Problem Solved

Speaking the language of the masses in Nigerian Pidgin, we carefully crafted a tune, playing with words that speak loudly on the message of keeping clean and disinfecting surfaces, we delivered the ‘Jik am make e clean’ jingle.

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Outcome

Music | Sound Edit | Voice Over

The report was supported by a series of assets to
help promote and extend reach, including:

—digital content
—animated data visualisations
—a video exploring the report’s core thesis
—high profile distribution opportunities
—a two-page opinion piece in Raconteur’s ‘Future Customer’ special report, published in The Times

Impacted Brands

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  • 6A, Olajide George,
    Lekki Phase 1, Lagos
    Nigeria

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LAGOS
6A, Olajide George 
Lekki phase 1, Lagos Nigeria

NAIROBI / WINDHOEK
info@levitate.ng

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+234 916 016 8576

empowering brands to unlock their potential

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