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Cadbury

TomTom

Problem

Coach Of Life, World Cup 2018 TomTom, Nigeria’s number one candy, is a soothing menthol oval sweet with a strong menthol flavour made by Cadbury. TomTom delivers quality, fresh breath and instant sweet relief giving you that soothing experience in your mouth and throat, releasing freshness that lasts all day. The Assignment: Create a TV commercial to highlight TomTom as the Official Candy of the Super Eagles during the 2018 World Cup.
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Problem Solved

A typical football season is filled with intense fan love. But the World Cup instils sheer passion and patriotism, with chants, exclamations and hollers, all easy ways to lose your voice. Our story was wrapped around the immediate burst of mint that TomTom brings to stir up more energy in the room to express passion.

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Outcome

Story | Casting | Direction | Sound Edit | Full Production | Post Production | Project Management

The report was supported by a series of assets to
help promote and extend reach, including:

—digital content
—animated data visualisations
—a video exploring the report’s core thesis
—high profile distribution opportunities
—a two-page opinion piece in Raconteur’s ‘Future Customer’ special report, published in The Times

Impacted Brands

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    Lekki Phase 1, Lagos
    Nigeria

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LAGOS
6A, Olajide George 
Lekki phase 1, Lagos Nigeria

NAIROBI / WINDHOEK
info@levitate.ng

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+234 916 016 8576

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