Cadbury

Buttermint

Problem

Buttermint by Cadbury is another much-loved candy by Nigerians. Cadbury Buttermint confectionery is a two-in-one candy that gives consumers the benefits of enjoying the creamy taste of butter, perfectly blended with mint for that satisfying experience. Our assignment was to remind Nigerians of the rich, quality taste of Buttermint.
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Problem Solved

A sing-along radio jingle felt befitting to complement the start to finish experience of unwrapping buttermint candy and savouring the rich, quality taste of butter perfectly blended with mint.

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Outcome

Music | Sound Edit | Voice Over.

The report was supported by a series of assets to
help promote and extend reach, including:

digital content
animated data visualisations
a video exploring the report’s core thesis
high profile distribution opportunities
a two-page opinion piece in Raconteur’s ‘Future Customer’ special report, published in The Times

Impacted Brands

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