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Vbank

VBank

Problem

Reimagining The Future Of Banking. VBank, a fully digital bank by VFD Microfinance Bank was created to make banking more fun and versatile, seamless and social, with the sole aim of instigating the revolution of digital banking in Nigeria. We were tasked with delivering a compelling brand to accelerate VBank’s vision and positioning as a key player in an already thriving space.
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Problem Solved

We proposed and implemented a series of positioning strategies for VBank to lead the way into the hearts of their customers. Our proposed brand strategy transcended multi-platform and multi-channel implementation that carefully embodied the youthful and vibrant energy of how we perceived the future of banking the ideal customer would be happy to engage with.

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Outcome

500k App Downloads | Digital Banking App Of The Year 2020 | 156k + Social Follows

The report was supported by a series of assets to
help promote and extend reach, including:

—digital content
—animated data visualisations
—a video exploring the report’s core thesis
—high profile distribution opportunities
—a two-page opinion piece in Raconteur’s ‘Future Customer’ special report, published in The Times

Impacted Brands

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Address

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  • 6A, Olajide George,
    Lekki Phase 1, Lagos
    Nigeria

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LAGOS
6A, Olajide George 
Lekki phase 1, Lagos Nigeria

NAIROBI / WINDHOEK
info@levitate.ng

Whatsapp call or chat
+234 916 016 8576

empowering brands to unlock their potential

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