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Dettol

Dettol Cool: 5° Cooler with Taiwo Awoniyi

A launch film for Dettol 5° Cooler Soap, built around Taiwo Awoniyi’s presence and performance, blending sport energy with a cooling promise that feels immediate, modern, and made for Nigerian heat.

We led the story, scripting, and production design end-to-end, then engineered a studio-led shoot that gave us full control under tight talent availability. With a body double for complex sequences and a post-first approach, we composited key environments and match-scale moments locally, delivering a cinematic, high-polish film that moved fast from concept to screen without sacrificing craft.

CHALLENGE

Taiwo’s schedule as an international player made traditional location-heavy shooting impractical, yet the film still needed to feel expansive—stadium-scale, high-energy, and emotionally true to the football journey that audiences would instantly recognise. Beyond logistics, the brief demanded a narrative that could do two things at once: celebrate ambition and sweat as part of every footballer’s rise, while clearly landing the product promise of cooling comfort and protection against illness-causing germs, all within a tight timeline and with zero room for a “small” looking execution.

SOLUTION

We anchored the film on a story worth following: Taiwo’s rise from the streets of Kwara State to competing in the world’s biggest leagues, reframed as a message to the next generation of African footballers – sweat for what you believe in, keep pushing, and stay ready. From that narrative spine, we wrote a script that fused ambition, heat, and relief into a single momentum-driven arc, then executed a controlled studio production built for speed and precision. We designed shots to be VFX-friendly, used a body double to unlock complex moments, and handled extensive compositing in post to create a larger-than-life football world, while keeping Dettol’s “cooling + protection” benefit clear, believable, and emotionally earned.

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