What is cool if it is not 5 Degrees cool?

Unlock the ultimate cooling experience.

The purpose of the commercial was to localise an existing rendition from another market but emphasise the special quality of Dettol Cool soap, which provides a cooling and refreshing experience to the Nigerian market. Dettol’s coolness both reduces heat and protects against viruses that cause body odours are both clearly communicated in our creative and fascinating story, which was made possible by the use of VFX to amplify the inconvenience of heat by creating visual metaphors that clearly resonate with the Nigerian audience.