Our No:1 choice

Mortein TVC and key visual development

This project was designed to create awareness about the fight against malaria.

This Nigeria versioning of an international campaign was centred on a strong emotional message pushed by statistical presentation on the effect of malaria lead by public celebrity figures. This message was reinforced with the tagline “Our No 1 Choice,” which emphasised the superiority of Mortein insecticide as the number one choice of mothers around Nigeria who were represented by the three broad cultures of Nigeria.

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