Don’t let pain ruin your big day
Solving the brand pain point
Problem: Nurofen is a non-steroidal anti-inflammatory drug that quickly relieves pain. It reduces inflammation, temperature as well as cold and flu. We had one mission, to sell its key feature, instant pain relief.
Approach: Powerful Storytelling + Top Notch Production = Stellar TV Commercial
We highlighted the struggle of everyday people on their big day; sweaty palms, unforeseen circumstances and, nerve-racking ordeals that tend to induce headaches and pain. But with Nurofen Express liquid capsules, it all goes away. We also cleverly highlighted Nurofen’s instant relief quality with a clicking stopwatch sound effect infused into the production, to lay more emphasis on the product’s value.